In 2022, nearly 258 million people in 58 countries and territories faced high levels of acute food insecurity, a jump of about 33% from the previous year – putting the world markedly off track in achieving the United Nation’s Sustainable Development Goal (SDG 2) of ending hunger by 2030.

Idea: 

In response to increased global food insecurity, the PepsiCo Foundation’s food security program, Food for Good, built upon existing impact by collaborating with partners to launch a multichannel campaign featuring 3 new initiatives: Journey to Zero Hunger Podcast, Changemakers Video Series, FEED partnership. The goal being to not only increase awareness of the worsening state of global food insecurity, but to also catalyze action and provide a simple call to action for communities to be part of the solution towards achieving zero hunger.  

Results:

The podcast series resulted in 3,490 downloads and 7.5MM audio impressions, landing it in the top 20% of all podcasts. Additionally, organic social media shares drove 6,000 meal donations. The video series resulted in 11MM+ video views. Since the initial launch, FFG garnered 745 million+ media impressions. The PepsiCo Foundation’s food security program and FEED have also successfully sold a hundred tote bags (and counting) resulting in thousands of meals donated to children around the world.   

The testimonies shared by partners and changemakers demonstrate the tangible impact this campaign made. For example:   

Partners like GENYOUth and Friends of the Children NY) expressed their gratitude for meal donations on LinkedIn.